Instagram – fast food of photosharing?
I wanted to reflect shortly on Instagram, it’s merits and pitfalls. Just as Rewindy brings a new format to photo sharing combining an interesting story or narrative and beautiful photos into a visual story, Instagram brought a new format to photo sharing that was essentially square format photos with colour filters. This was packaged up in an iPhone app easy to use. Ben Lariviere tweeted quite appropriately: In 10 years, the babies of today will be asking “Why are all my baby photos square format with these awful filters?” I hope that will not be the case. Instagram is a fun way to create special effect photos but as with all effects, it also easily distracts.
The biggest issue I have with Instagram and Facebook photosharing for that matter is the design optimized for one photo. I know, to get people to consume all in the feed, and make it easy to share, you are encouraged to share only a single photo. But what about sharing an experience you had, telling what you are feeling, have done or what you think? Things we are used to in real life.
When chunking up your experience into a single Instagram photo, or a few, it is very difficult to tell the story. It’s kind of the fast food of photosharing, easy to chew, tastes ok, but doesn’t leave any impression on you. You might have got some cheap entertainment to fill your stomach but walked without remembering anything your friend shared with you.
When you really want to share your experience, express yourself and making a lasting impression you probably find it easier to tell the story not just share a single photo. Tell how it started, why you ended up on the beach, how you fun it was playing beach volley with Tina and Sam first time in years and what surprising thing happened then. Online you can blog about it and add photos to make it easier for your friends to digest what you did. Or, you can use Rewindy to make it easy for you to tell the story.
If Instagram is a fastfood experience, Rewindy is a fun relaxed dinner among friends where the stories follow each other and laughter grows louder into the evening.